Fancy walking into a cinema where you experience meteor showers cascading all around you! Well, there is such a cinema in town, well, not exactly in our town but in Guangzhou, China. Specifically, that would be Meteor Cinema (that’s its real name), a two-storey cineplex located in a shopping mall in Guangzhou.
And a meteor – also called a Shooting Star, Falling Star, Meteorite, Meteoroid, Bolide – is, by definition, a particle broken off an asteroid or comet orbiting the sun that burns up as it enters the earth’s atmosphere, thus becoming incandescent as a result of friction and appearing as a streak of light. This beautiful scene across the sky only appears for a very brief moment, and then vanishes without leaving any trace behind. Just like films.
Therefore, a meteor is quite the metaphor to describe filmdom, all of which is encapsulated within a cinema. (But of course!) Which is exactly why award-winning Hong Kong-based design firm – One Plus Partnership – the one that was chosen to design the concept of the said cinema, draws parallels between the observation of meteors and film production.
“The process of filmmaking reminds of a meteor,” explains One Plus Partnership. “A movie takes years to be completed; it is comprised of the hard work of a big team of people. The designers wanted to pay tribute to the filmmakers through the design of this cinema, to remind the audience of the passion and effort filmmakers have cultivated into their relatively short-lived enjoyment.”
One Plus Partnership Limited are actually stars in their own right themselves, being Hong Kong’s celebrated design firm that has won no less than 412 international interior design awards in the USA, Germany, Italy, UK and Japan. Their focus is on interiors of cinemas, restaurants, retail stores, club houses and even sales galleries. They also do branding and products.
Wanting to pay tribute to filmmakers through the design of this cinema, they geared their creation towards reminding the audience of the passion and effort filmmakers have cultivated into their relatively short-lived enjoyment.
In order to capture the movement of a meteor shower, the designers constructed scenes in the midst of a meteor shower in different styles, which can be found throughout the entire cinema.
METEOR SHOWERS EVERYWHERE
In the lobby, long rectangular-cuboid decorations extend from the ceiling, mimicking the motion of a meteor shower streaking through the sky. To enhance the three-dimensional vibrant atmosphere, the rectangular cuboids point at two directions. The designers repeatedly adjusted the length and direction of these cuboids both on the computer and on set, to ensure that every piece is displayed at the right angle for the best overall effect. Precision in art as they say.
To create a sense of movement, the edges of the cuboids are slightly slanted. The meteor shower looks as if it is falling very quickly with this sharper edge, creating a dramatic illusion and contrast with the fact that the ceiling feature is actually frozen and motionless in real life. The effect is out of the ordinary to say the least.
EARTH COLOUR SCHEME
The designers adopted an earth colour tone to create an elegant atmosphere. Instead of using wood, which would inflict fire regulations, aluminium was used in creating the ceiling feature. These aluminium plates are coated with wood patterns in two different shades of brown to create a wood-like effect.
Apart from the ceiling feature, other decorations in the movie theatre such as the signage and tiles on the wall, are also linear and oblique to match with the ceiling feature. The stainless steel signage showing the auditorium numbers look as if they are flying towards the audience, echoing the motion of the ceiling feature.
PERPETUAL SHOOTING STARS
Meteor showers are transformed into flat rectangular shaped-stones in the corridor, which look as if they are growing from the ground. The designers used this shape to illustrate another possible configuration of the meteor shower in a dynamic way.
The concept of the meteor shower continues through the auditorium. To surprise the audience, a unique portrayal of a meteor shower can be found in each auditorium. For example, different styles of wall decorations are installed; seats are replaced by beds for the audience to lie down and enjoy the meteor shower before the movie starts.
Through the design of Meteor Cinema, the designers have captured the short-lived meteor shower and presented it as an eternal installation. With matching decorations and signage design, the theme of meteor show is presented in the entire cinema in a harmonious and elegant fashion. (source: V2.com)